Designer
Pichaya Puttorngul specializes in designing everyday products. He explores the utilities of organic surfaces and studies the comfort of organic forms. His designs are gentle, precise, and detailed. Pichaya is thoughtful and poetic in his process, drawing contextual emotions between people, products, and places.
With over twenty years of industrial design experience in Bangkok, New York, and San Francisco, Pichaya has designed a variety of products, from smart devices to furniture to electric vehicles. His works are internationally recognized and have received many prestigious awards, including IF Design Awards, Good Design Awards, and Red Dot Awards.
Studio
Located in Bangkok, Thailand, a studio by a garden is a peaceful place to draw, to build, and to test prototypes. Here is where an idea can develop into beautiful functionality. Pichaya is hands-on and begins every design with hand sketches. He prefers hand-drawn curves because they feel softer than perfect ones. He sketches loosely to free his mind, and builds 3D models with precision. Simple prototypes are made in-house to feel the fit and the comfort. Industrial Design is a tactile experience, and Pichaya often finds his answers through his hands and his sensories.
This studio provides full Industrial Design services, from contextual studies, concept development, technical design development, and design support for engineering and manufacturing.
